Once upon a time, there lived a King who, despite his luxurious lifestyle, was neither happy nor content.
One
day, the King came upon a farmer who was singing happily while he
worked. This fascinated the King; why was he, the Ruler of the Land,
unhappy and gloomy, while a lowly farmer had so much joy.
The King asked the farmer, ‘Why are you so happy?’
The
farmer replied, ‘Your Majesty, I am nothing but a farmer, but my family
and I don’t need too much – just a roof over our heads and warm food to
fill our tummies.’
The
king was not satisfied with that reply. Later in the day, he sought the
advice of his most trusted advisor. After hearing the King’s woes and
the farmer’s story, the advisor said, ‘Your Majesty, I believe that the
farmer Has not been made part of The 99 Company.’
‘The 99 Company? And what exactly is that?’ the King inquired.
The advisor replied, ’Your Majesty, to truly know what The 99 Company is, place 99 Gold
coins in a bag and leave it at this servant’s doorstep.’
When
the servant saw the bag, he took it into his house. When he opened the
bag, he let out a great shout of joy… So many gold coins!
He
began to count them. After several counts, he was at last convinced
that there were 99 coins. He wondered, ‘What could’ve happened to that
last gold coin? Surely, no one would leave 99 coins!’
He
looked everywhere he could, but that final coin was elusive. Finally,
exhausted he decided that he was going to have to work harder than ever
to earn that gold coin and complete his collection.
From
that day, the servant’s life was changed. He was overworked, horribly
grumpy, and castigated his family for not helping him make that 100th
gold coin. He stopped singing while he worked.
Witnessing
this drastic transformation, the King was puzzled. When he sought his
advisor’s help, the advisor said, ‘Your Majesty, the servant has now
officially joined The 99 Company.’